Writing tip. Define your house style.

Writing tip. Define your house style.

1. Short sentences.

2. Tell the truth.

3. Write as you talk.

4. Don’t use big words when you can use small ones.

5. Humour cuts through.

6. End each paragraph with a hook.

7. The best writing comes from rewriting.

8. How can you make it shorter?

9. Metaphor’s shortcut understanding.

10. Irreverence works best when justified.

11. Does it feel like a human wrote it?

12. Emotion beats logic.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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