Prototype fast

Prototype fast

The quicker you can prototype, the sooner you learn why it would work. Or not.

Let me give you a practical example.

The other night I was watching The Queens Gambit with the family.

In the climactic final episode, she was taking on her Russian opponent in the final.

The audience flanked her left and right. (As you can see.)

That gave me an idea about how to do The Do Lectures different.

It is a long narrow old cowshed.

The people at the front have a great view. The people at the back don’t.

The scene gave me the idea to turn it around. Literally.

So, this Friday I had a meeting with a talented architect – Gareth Dauncey.

We talked about drawing up some plans. Making a model. Talking to the town council.

Or we could do something much faster.

Spend £200 on some hay bales and stack them in tiers and then sit on them.

And see if it works.


The prototype doesn’t have to be perfect.

The purpose of the prototype is to tell you if it could work.

The quicker it does that, the better.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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