What made that shirt so happy?

What made that shirt so happy?

A while back, I kept getting emails from a consultant.

He said he wanted to help.

And didn’t want a fee.

I was intrigued, so I spoke to him on the phone.

He ended up visiting us.

He told us a story about a piece of work he had done with one of the world’s biggest clothing companies.

He asked them if there was a product that was a surprising success.

There was.

They couldn’t explain why it was such a big hit.

So, he went and talked to everyone on the team about that shirt.

He concluded that the team all had so much fun from idea to launch.

The energy was good.

His whole thesis was that energy finds its way into the product.

In essence, there is no happy end without a happy beginning. Or happy middle.

Now, I know what you are thinking.


But have you ever walked into a restaurant, and walked straight back out?

You probably said you weren’t feeling it.

What is that?

You may have called it the vibe.

Which is another way of saying energy.

Further research; Google ‘The Observer Effect.’

There's a good film that explains this aspect of quantum physics.

“There is no happy destination without a happy journey.”

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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