Three wins.

Three wins.

Three-minute read. Or less.

Welcome to week twenty-eight of Three Wins, where I walk you through my process of launching an online course in 2024.

Even if you are not launching an online course, this will help you think about whatever you will launch.

Shall we?

  1. Time. 🕰️
“Planning is important, but the most important part of every plan is to plan on the plan not going according to plan.” Morgan Housel.

I didn't plan to write a 100-page workbook.

I didn't plan for the 100-page workbook to be 150 pages. Eek.

I didn't plan to build a whole suite of GPTs to help automate your brainstorming.

Now, I am going to build an app to launch the course on.

That wasn't in the plan.

I am building it on Kajabi's platform. They will make the app for me.

I didn't plan on attending a one-day seminar on Kajabi in a Heathrow hotel, but I saw the CEO was going, and I am going to ask him to help me promote my course on his platform.

I have had lots of help from Platforms to get the word out.

For example, Shopify spent hundreds of thousands of dollars making a documentary on Hiut. Facebook put Hiut on hundreds of posters. Apple put me in their 'Behind the Mac' TV commercial.

I know what I will say to him; I will share the story soon.

If you don't ask, the answer is always no.

A win.

Kajabi: Branded Mobile App
Connect with your audience anywhere, anytime, on any device with your very own Branded Mobile App built for you by Kajabi. Engage your customers, sell products, and share content — all from your own brand.

  1. Money. 💰

“Progress happens too slowly to notice, but setbacks happen too quickly to ignore.” Morgan Housel.

Money is never the reason you should want to go and build something. But even if you do it with the best intentions, it needs you to obsess over quality.

I know I have launched a couple of things this year with the best of motivations, but they have not landed well.

The learning here is to do fewer things, but do them better.

That is what pushes me on every level of the Micro Blog course.

I thought Ali owned his bump in the road.

A win... even when you feel like its a lose.

  1. Mojo. 🙏

Today, I had to dig a hole in the ground for our border terrier. He is 15.5 years old.

But tomorrow, he is being put down.

As much as you want to focus on doing your best work, time passes by.

While we are busy making plans, life happens, and indeed, death happens.

We've have had so many runs up the mountain together in his early days.

I loved it when he jumped much higher than he had to to clear a bit of the path. It was, literally, a jump of joy.

He lived in the moment. Always.

A win.


As always, I hope this was useful in some way.

Talk next weekend.

Have a good week.


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David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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