Three Wins.

Three Wins.

Three-minute read. Or less.

Welcome to week twenty-nine of Three Wins, where I walk you through my process of launching an online course in 2024.

Even if you are not launching an online course, this will help you think about whatever you will launch.

A little update.

From September 1st, this newsletter will revert to looking at Three Wins through the lens of business and life. Why? Because I will have launched the course I came here to launch.

Going forward, I will launch Three Wins to The Do Lectures World. As of today, everyone who is subscribed will receive this newsletter free for life.

A small thank you for being here in the beginning. Thank you.

Shall we?

  1. Time. 🕰️

Start in the middle.

I start filming next week for Micro Blog after nearly 8 months of preparation.

I got this piece of advice from Paul just last week:

"A Director said that whenever he films a series, he starts in the middle, then the end, then the beginning. 

That means when the viewer sees Episode One, everyone being filmed is already in the groove. All kinks ironed out. Spot on for that important first impression.

Then, by the time the viewer gets to the middle of the series, they’ve already bought in and have faith in the actors. So if they’re a little less smooth, nobody notices.

You might have already heard this but thought it was really smart."

So yeah, I start filming next week. Middle first.

A win.

  1. Money. 💰

Your front cover is boring.

Mike Coulter didn't say these exact words to me, but I could read between the lines, and I knew he was right.

So that night, I had an idea. I would make the front cover even more boring but with an idea that demonstrated how valuable the content inside was.

Spoiler alert: No spoiler alert.

I can't tell you the idea because there are Beta testers here, and, well, I don't want to remove the element of surprise.

My takeaway here is that there is always a temptation to stop going the extra mile when you are over budget. The workbook is now 174 pages and at least three weeks late.

But your customer will never know you are late because it is your internal deadline. All they will see is how useful it is.

A win.

  1. Mojo. 🙏

 Team's win.

When I started building the Micro Blog course, I was only thinking about creating a place to learn about writing. But I now view it as a place to come together.

That is why small teams of nine people will do the course together.

One thing people don't talk about, especially in this creator economy of solopreneurs, is loneliness.

Scott Galloway talks about it here.

So yeah, I am designing it to bring founders together.

A win.

As always, I hope this was useful in some way.

Talk next weekend.

Have a good week.


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David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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