Introduction
A community is built with grassroots and sweat

A community is built with grassroots and sweat

Building a brand is not about a nice website.

Or about a cool logo.

Or clever ads.

It’s more about giving than taking.

It’s a conversation of equals.

It’s listening.

It’s a promise kept.

It’s about staying true.

It’s small things.

Tiny things.

Things that don’t matter.

But do.

There are faster ways to build a brand.

But no better way.



David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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