Introduction
Perks ain’t culture

Perks ain’t culture

It’s not a coffee machine. (Damn - I love a good coffee.)

It’s not M+M’s in reception.

It’s not anything that is bought.

Culture is sticking to the mission, no matter what.

Culture is all the things you did to get your team to trust you.

Culture is creating a place where people can grow.

Culture is not found in a brand book but in everyday actions.

What you do is who you are.

David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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