It’s not a coffee machine. (Damn - I love a good coffee.)
It’s not M+M’s in reception.
It’s not anything that is bought.
Culture is sticking to the mission, no matter what.
Culture is all the things you did to get your team to trust you.
Culture is creating a place where people can grow.
Culture is not found in a brand book but in everyday actions.
What you do is who you are.