Yesterday is a trap

Yesterday is a trap

Because something worked yesterday, it doesn’t mean it will work today.

Our data tells us what worked yesterday.

Our formula tells us what worked yesterday.

Our successes tell us what worked yesterday.

The hardest time to change is when things are going well.

The best time to change is when things are going well.


The underdog mindset is not just available to the underdog.

To act like a number 2 when you are number 1 is down to culture.

To never drop anchor, to never settle, does not come from a brand manual.

It came from the heart of a human.

Every business needs a captain! oh my captain.

This. Is. What. We. Are. About.

This. Is. What. We. Do.

This. Is Why. We. Exist.

The job of the captain is to remind the team every day.



Without fail.

Peter Drucker was right.

Culture eats strategy for breakfast.

If it gets fed, daily.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

View Comments
Next Post

Every community will have a token

Previous Post

The big rethink