My learning from the candle auction

My learning from the candle auction

Somethings shouldn’t work.

But, oddly, do.

The first mention of a candle auction was back in 1641.

In a candle auction, the end of the auction is when the candle flame goes.

So, no one could know exactly when the auction would end.

Normally you save your highest bid for the end.

But what happens when you don’t know when the end is.

Candle auctions are counterintuitive.

But they can produce results far greater than the normal way of doing things.

The known becomes unknown.

And its power increases.

Who knew?

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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