Introduction
The daily choice

The daily choice

Thinking is hard.

ideas.

Insights.

Innovation.

Writing.


Distractions are easy.

Scrolling.

More scrolling.

Scrolling disguised as research.

Inbox as a to-do list.

Hmmm.

If you want an easy life, do hard things.

If you want a hard life, do easy things.


David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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