Your story must have a because

Your story must have a because

I succeeded against all odds because.

I did my best work because.

I failed because.

I laughed out loud because.

I was humbled because.

I kept going when others quit because.

I made people feel something for my brand because.

Every brand is a well-told story.

Because is always the lead actor.

P.S. I wrote this because I thought it might be useful.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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