Build a long-term brand? Find the slowest money you can.

Build a long-term brand? Find the slowest money you can.

The best way to raise money is called selling.

True enough.

Even so, there may come a time when you need to raise money.

Raising money requires skill, not luck.

Venture Capital is one way.

Long-term thinking here is the preserve of the elite ones.

A good rule of thumb:

If you can’t work with the best, do not work with the worst.

Because this is not like Hollywood - happy endings are rare.

Individual shareholders are another way. (My preference)

There are three things to look for:

1. Patience – Remember, short-term money doesn’t play the long game.

2. Passion – Are they into it? Will they still believe when things aren’t going so well?

3. Mentor – Their advice will be worth more than their money. IF. They have done what you are trying to do.

A long-term relationship with long-term money is the goal. This is forged with trust, integrity and respect for your way of doing things.

Take your time.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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