The best way to raise money is called selling.
Even so, there may come a time when you need to raise money.
Raising money requires skill, not luck.
Venture Capital is one way.
Long-term thinking here is the preserve of the elite ones.
A good rule of thumb:
If you can’t work with the best, do not work with the worst.
Because this is not like Hollywood - happy endings are rare.
Individual shareholders are another way. (My preference)
There are three things to look for:
1. Patience – Remember, short-term money doesn’t play the long game.
2. Passion – Are they into it? Will they still believe when things aren’t going so well?
3. Mentor – Their advice will be worth more than their money. IF. They have done what you are trying to do.
A long-term relationship with long-term money is the goal. This is forged with trust, integrity and respect for your way of doing things.
Take your time.