Love is…

Love is…

Love is paying attention to the small things.

Love is turning up when you said you would.

Love is putting your hands up when you got it wrong.

Love is not trying to be right, even if you think you are.

Love is doing the right thing even when you don’t have to.

Love is doing another prototype.

Love is sticking at it when the data says to pack up.

Love is trying to improve.

Love is enjoying the journey, bumps and all.

The brand you're building now is a labour of love.

You are the labour.

And the love.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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