How to crush a creative culture?

How to crush a creative culture?

Repeat your winners, repeatedly.

Only back sure-fire bets.

Follow trends.

Criticise failure.

Stop trusting what you sense.

Only listen to data.

Stop making prototypes.

Only think short-term.

Research everything.

Have the same inputs as the rest of your industry.

Hire people who aren’t willing to suck.

Be obsessed with what the competition is doing.

No cognitive diversity.

Have no mission.

Stop listening to the future.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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