Did you arrive by helicopter?

Did you arrive by helicopter?

I sent two of the amazing Do team off to an iconic 5-star hotel on the weekend.

When they checked in, they were asked where they had travelled from.

They replied,  ‘west Wales.’

And the receptionist asked the question above.

It was just one of the many stories they came back with.

I just wanted them to experience what world-class looks like, feels like, tastes like.

I know there are those who view training as a cost.

Not me.

You never lose by investing in your people.

EVEN IF, at some point, they leave.

Tomorrow at 5.30 am, four of the team head off to SXSW in Texas.

Oh, the stories they’ll tell.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

View Comments
Next Post

I found a little bit of hope at the checkout in France.

Previous Post

How underdogs win.