Choose Your Truth.

Choose Your Truth.

If you could tell a better story to yourself

Would you?

I could never write a book.

I could never start a company.

I could never do what you did.

We read authors every day, and we believe them.

We listen to ourselves every day and believe that, too.

Both are fiction.

You say it.

You think it.

Build yourself up.

Tear yourself down.

Your words to yourself decide your destiny.

You can choose a lesser truth.

Or a greater truth.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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Dear self-doubt,