The sticker test.

The sticker test.

The power of your brand can be measured in this simple way.

It may seem dumb.

But it is NOT.

Recently, one of the team told me she had seen one of the biggest podcasters on the planet, and his laptop had our sticker on it.

I realised that was a MOMENT.

The retail estate of your laptop cover is the media that no one can buy.

If someone puts your sticker on their laptop, then you have built something special.

They chose you.

They could have chosen anyone.

Sure, building a brand is about building a great product, a great culture, and having something you MUST change.


There is also some other MAGIC going on.

And that magic occurs in how your brand makes someone feel.

It is with your heart that you decide which sticker gets to go on your laptop.

The best brands talk to the heart.

“The longest journey you will ever take is the 18 inches from your head to your heart.”

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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No queue, no good - myth.

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Stop choosing short-term.