Introduction
The bridge.

The bridge.

Where are you now?

Where do you want to be?

Those questions are, well, important.

Most people focus on either the destination or the current location.

I WANT TO BE THERE.

I DON’T WANT TO BE HERE, ANY MORE.

But very little attention goes on THE BRIDGE.

The thing that will get you from over here, to over there.

Think of the bridge as a habit that must stop.

A mindset that must change.

A capability that must be worked on.

Hmmm.

Without the bridge, the destination is just a clipping on a well-curated vision board.

David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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