The ownership economy. (TBC)

The ownership economy. (TBC)

My old boss said the further you get from the idea, the more money that will be made.

The creator got the crumbs.

One example is how the social media platforms got rich from sharing the content creators work.

The creators got the crumbs.

In the attention economy, the creator didn’t win.

As we enter the creator economy, the relationship will be direct to the community.

Web3 will take the handbrake off the creator economy.

It is a new type of economy.

The creator will be the platform.

Their community will not just be there to listen.

They will co-create.

They will split the revenue.

They will be owners, too.

More DAO than Mao.

I don’t know what it will look like.

But I do know the community will no longer be the product.

They will be the owners.

And creativity will thrive.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

View Comments
Next Post

The bridge.

Previous Post

51% Luddite. 49% Geek.