Because.

It’s the fastest feedback loop ever.

According to social media experts, the average shelf life of a Tweet is 15 minutes.

Think of Twitter as a Motorway.

Twitter is the fastest social media platform of them all.

It has the shortest shelf life.

When you are writing content is a THING.

Digital has no time for average or mediocre.

But when you are using it for research, that means you are only 15 minutes from doing a re-test.

You will literally know in minutes, or even seconds, if an idea sucks.

You can test a set of words, then test again.

You can test your thesis.

You can test an idea.

You can find the right tone.

This takes minutes.

Not hours.

And not days.

No focus groups.

Just your focus.

IT ALLOWS YOU TO:

Measure fast.

Iterate fast.

Launch having ALREADY got feedback.

Twitter is the best learning platform ever built if you are willing to wait 15 minutes.