Twitter is the best research dept ever:

Twitter is the best research dept ever:


It’s the fastest feedback loop ever.

According to social media experts, the average shelf life of a Tweet is 15 minutes.

Think of Twitter as a Motorway.

Twitter is the fastest social media platform of them all.

It has the shortest shelf life.

When you are writing content is a THING.

Digital has no time for average or mediocre.

But when you are using it for research, that means you are only 15 minutes from doing a re-test.

You will literally know in minutes, or even seconds, if an idea sucks.

You can test a set of words, then test again.

You can test your thesis.

You can test an idea.

You can find the right tone.

This takes minutes.

Not hours.

And not days.

No focus groups.

Just your focus.


Measure fast.

Iterate fast.

Launch having ALREADY got feedback.

Twitter is the best learning platform ever built if you are willing to wait 15 minutes.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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Respect the sweet spot.