Introduction
Your story is your advantage

Your story is your advantage

The chance of you being born was 1 in 400 billion. (Give or take.)

Your mum’s right.

You’re utterly special.

“Every child is an artist. The problem is how to remain one once we grow up.’ – Pablo Picasso.

The best brands make you feel something, not just buy something.

That connection comes from telling your story.

Warts and all.

Don’t try to be more like someone else.

Be more like you.

David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

View Comments
Next Post

Being human takes practice

Previous Post

Common elements of authenticity*