Common elements of authenticity*

Common elements of authenticity*


Admit mistakes and faults.

Community comes first, not brand.

Stand for something, even in tough times.

Story rings true on the inside, not just the outside.

Values do not change.


Follow through consistently.

Find better ways through innovation.

*incomplete list. Let us know what you would add.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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