- Average idea.
- Have no story. Or tell it poorly.
- Have nothing you want to change.
- Do it on your own.
- Have co-founders with the same skill sets.
- No one wants what you have to offer.
- No vision.
- Choose cool over useful.
- Take more than you give.
- Too stubborn.
- Not stubborn enough.
- Raise too little money.
- Raise too much.
- Hire a**holes.
- Don’t build a team.
- Don’t create a culture.
- Be too early. Be too late.
- Fight each other.
- Believe your own hype.
- Stop innovating.
- Don’t do the work.
- Quit.
- Never start.
Introduction
Cheatsheet for failure.
