Cheatsheet for failure.

Cheatsheet for failure.

  1. Average idea.
  2. Have no story. Or tell it poorly.
  3. Have nothing you want to change.
  4. Do it on your own.
  5. Have co-founders with the same skill sets.
  6. No one wants what you have to offer.
  7. No vision.
  8. Choose cool over useful.
  9. Take more than you give.
  10. Too stubborn.
  11. Not stubborn enough.
  12. Raise too little money.
  13. Raise too much.
  14. Hire a**holes.
  15. Don’t build a team.
  16. Don’t create a culture.
  17. Be too early. Be too late.
  18. Fight each other.
  19. Believe your own hype.
  20. Stop innovating.
  21. Don’t do the work.
  22. Quit.
  23. Never start.
David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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