Three wins.

Three wins.

Three Wins.

Three-minute read. Or less.

Welcome to week twenty-six of Three Wins in this format, where I walk you through my process of launching an online course in 2024.

Even if you are not launching an online course, this will help you think about whatever you will launch.

This weekend was Makers + Mavericks.

The farm got a spring clean.

The sun came out.

Founders from all over headed towards Cardigan.

There were workshops.

We shared in private what the challenges were.

At the end of the day, we all sat down and ate together.

In short, founders help founders.

No matter what you are building, find time and place to come together.

  - Not for likes. For conversations.

 Nutrition for any community.

Time. 🕰️

This week, I have been building the workbook for the Micro Blogs Course/Challenge.

 Crikey - it’s going to take longer than I thought.

-          The temptation is always to rush things.

-          I set the deadline.

-          So, I can move it.

 I must remind myself that if this workbook is going to make a difference, it will be under the pillow of someone who will have spent what little money they have on it to help them get out of struggle.

-          What if I don’t make it clear enough?

-          Insightful enough?

-          Useful enough?

 And they stay in struggle, all because I rushed it at the end.

 That can’t happen.

 The deadline can move because the mission can’t.

With that in mind, I have been doing more research on the telling stories bit of the system.

Just to recap: the 4-step Micro Blog writing system:






After listening to Matthew Dicks, author of ‘Storyworthy’, I had a moment where I realised that the mistake most people are making is that they look for ‘Big Stories’. But ‘Big Stories’ are rare. And hard to find.

 But small stories happen every day. So, they are easy to find, and you can write about them every day. Here’s the important point: Small stories contain BIG LESSONS.

That was the big ‘unlocking’ moment for me.

 A win.


  1. Money. 💰

Even though the course isn’t going to be crazy expensive, I keep thinking back to when I was unemployed for a year and a half.

So, I am thinking of doing three different price points.


-          The one with all the bells and whistles costs the most.

-          The standard one – costs a little less.

-          And the lite version – costs the least.

This link below is a bit old, but it is old gold.

Perry Marshall explains pricing psychology through the lens of a coffee buyer. The gold is in the middle, so don’t give up on it.

A win.

  1. Mojo. 🙏

 I have been listening to Joe Dispenza again talking about the power of the imagination.

“The mind can be a road to the past or a map to the future."

 In short, if you want a different result, you must be able to imagine it and feel what it would be like if you did get it. The brain can’t tell the difference between what has happened and what you imagined.

 So, I keep asking myself who I need to be to get the result I want to get.

 I want to be the person who pushes back the deadline to make it more useful.

 A win.

As always, I hope this was useful in some way.

Talk next weekend.

Have a good week.


David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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