Three Wins.

Three Wins.

Three-minute read. Or less.

Welcome to week twenty-two of Three Wins, where I walk you through my process of launching an online course in 2024.

Even if you are not launching an online course, this will help you think about whatever you may launch. 

Shall we?

  1. May 10th. Launch Day. Micro Blog System. 

As a creator, we need deadlines.

Not easy ones. Not impossible ones. Just ones that lie somewhere in the sweet spot between pushing us without crushing us.

 - I must finish writing the book. - 3/4 is done.

 - I must finish the workbook - I have not even started it.

 - I must finish filming - I can’t start until I finish the two points above. 

I can complete this only with ultra focus. 

 - 3 hours of writing per day. 

 - Recharge with some form of exercise.

 - Bed early. No phone after 9 pm. No alcohol. 

We type faster when we are on 10% of the laptop battery. 

We don’t like deadlines, but they provide the urgency. They are like sitting on a seat with a drawing pin. At some point, we must ship.

A win.

  1. Test. Get Better. Test. Get Better. Test. Get Better.

The course I would have launched six months ago is different from the one I will launch in May.

 - It has got simpler. 

 - More useful.  

 - And shorter.

For example, 80% of your Micro Blog's success in getting attention will rely on your ability to write a headline.

 - For your headline to get attention, you must add dopamine.

 - You add dopamine by asking unanswered questions.

 - That's all folks.

Once you know how the brain reads a headline, your headlines will improve hugely.

A win.

  1. Write Buddy. 

One of the key differences with the Micro Blog System is that it will team you up with a write buddy.

 - They will make you accountable.

 - You will make them accountable. 

 - Both of your learning will improve as a result.

The weakness of online courses is most people do not finish them. 

Writing buddies help you stay the course; they push you to keep up and improve.

They also make you feel part of something—a tiny community of sorts. 

A win. 

Stuff too interesting not to share.

The adventurists.

What you will learn: Great copy. How making something hard to do is a good business.

How to live longer?

What you will learn: Loneliness is the equivalent of smoking 15 cigarettes a day. Microdosing on gratitude is more powerful than even keeping a journal. I was researching the power of being part of something for Writing Buddy etc.

As always, I hope this was useful in some way.

Talk next weekend.

Have a good week.


David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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