Three Wins.

Three Wins.

Three-minute read. Or less.

Welcome to week eight of Three Wins in this format, where I walk you through my process of launching an online course in 2024.

Even if you are not launching an online course, this will help you think about whatever you will launch.

This week, everyone broke up for Christmas.

So, today I have been running around doing chores before we get a full house.

But I will be doing lots of recharging.

Time to pause.

As I write, the sauna is nearly ready.

1.          Scrum meetings.

I am not a fan of meetings.

But I am a fan of building a hunger within the team. I want them to know they can do their best work here. We must all talk about that longing almost daily.

A scrum meeting is a format that asks 3 basic questions.

-      What did I do yesterday?

-      What will I do today?

-      Are there any impediments in my way?

When you are launching, it keeps you on track. It catches problems early. Plus, they never last more than 15 minutes.

Just so you know:

A scrum meeting, as defined by Jeff Sutherland, co-creator of the Scrum framework, is a daily stand-up meeting where the development team synchronizes their work, identifies obstacles, and plans for the next 24 hours. This meeting is also known as the Daily Scrum.

A scrum meeting is the best meeting format I know. Sure, it makes you effective. It pushes everyone to deliver. But it can do more than that.

It can bring a team of underdogs together.

I was thinking about that on Friday when our small team came gathered before the break.

 -      We covered what we had done.

-      What we still need to do.

-      But we also talked about how good we want to be.

I felt everyone’s energy, and I thought…hmmm…something is happening here.

A win.

2.          Know thy numbers.

As you know, I am building the Micro Blogs course for people who write on LinkedIn and want to get more attention.

LinkedIn now has over a billion members.

 -  Only 3 million share content on a weekly basis.

-  Less than 1%.

-  That’s around 10 million creators.

My best guess is 1% of those are likely to be interested in getting really good at writing. That is 100,000 people. That gives me clarity.

And zooming out, just for context, I am aiming to sell to 0.01% of the LinkedIn community.

If we can make the course as good as I think we can, that seems doable.

A win.


3.          Momentum is hard to get but easy to lose.


The reason I love launches is because it creates good momentum.

 -      You change things fast.

-      You improve things fast.

-      You see ideas take shape fast.

 The energy is brill. You don’t overthink. You talk about something; then you go build it.

This is the design I talked about last week.


Cris showed 6 different designs on Friday. On Monday, we had to decide. Because on Tuesday, we had to launch the landing page for Beta test 3.

A win.

I hope this was useful in some way.

Talk next week.

Have a good switch-off over the Christmas break.


If you are interested in joining the Beta Micro Blog System, find out more here.


David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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