Less is a skill.

Less is a skill.


Writing better is about what you LEAVE OUT.

This is the skill you need most: Say more with less.

The Big Picture.

You want to grow your audience.

Your business.

Your engagement.

Your rival is not another business or brand: It is attention.

You read this because I earned your attention.

And, for those who did not get this far…I did not earn it.

Welcome to the noisy world.

The Upside For You.

If you learn to write so you can cut through the noise, you will win.

So, yeah, read this book.



P.S. Most people drop off after 200 words. This was less than that.

P.P.S. I will be writing here more now as I finished some the big Small Magical Event online course. Over 100 films made. Very proud of it.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

View Comments
Next Post

The 80% rule.

Previous Post

Welcome to crazy.