The mistake most company of ones make is they want to be good everywhere.

They spread themselves too thin.

They are good here, here and here.

But great nowhere.

Hmmm.

It’s an effective strategy to burn out.

But not stand out.

There is another way.

Take Social Media.

Choose one.

Commit to it.

Get good at it.

You don’t stand out by doing many things.

You stand out by doing remarkable things.

The learning from a skyscraper is that it has a small footprint.

Like a company of one.

But it stands tall.

Above all others.