Teach your people to be lazy.

Teach your people to be lazy.

The rev counter on a car has a red line.

The engine can occasionally go there.

But it can't stay there.

No car can.

No human can, either.

You hire amazing driven people.

They have a deep hunger to succeed.

They want to optimise.

To maximise.

Their potential to achieve their goals in an accelerated timeframe is massive.

So is their potential for burnout.

You have to teach them to play the long game.

How to switch off.

To rest.

This will not be easy.

Try teaching a coiled spring the importance of patience.


Who said being a head coach was a walk in the park?

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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