Be small. Don’t play small

Be small. Don’t play small

We make jeans for an amazing chef.

At the time, he served 45 people.

Some days it wasn’t that busy.

But he kept being amazing, no matter how many turned up.

He did things others couldn’t.


He was on a quest.

Then one day, he won an award.

World’s best chef.

I tell that to our our team.

I ask them to only focus on growing influence.

Influence comes from the relentless curiosity for new better ways.

One idea can change everything.

Creativity is the best metric.


David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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