The remarkable thing about remarkable

The remarkable thing about remarkable

There is a film called Mystery Train by Jim Jarmusch.

And it shares a beautiful timeless lesson.

In the film, a teenage couple of Elvis fans take the tour of Graceland’s Mansion. They walked around in awe. The boy had a camera around his neck for the whole tour and yet didn’t take a single photo.

When the couple got back to their cheap bedsit, the boy started taking photos of all the lampshades, the cheap furniture, the bad wallpaper. His girlfriend, slightly surprised, asked him why he was taking photographs of all these dumb things when he hadn’t taken a single photo all day long.

He mumbled something about that he would never forget what he had seen at Graceland Mansion, but all this mundane stuff he would soon forget as it wasn’t in any way remarkable.

So he took photos of it.


David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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