The first hour.

The first hour.

Thinking is hard.

That’s why we like scrolling so much.

Scrolling is easy.

So, if thinking is hard, and it is, we need to do it when we have the most energy.

For me, that is the morning.

I protect my first hour.

My best thinking happens there.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

View Comments
Next Post

Bamboo does something that most fast-growing trees don’t. It doesn’t grow.

Previous Post

Small mistakes: