Digital first brands need analogue?

Digital first brands need analogue?

Every touchpoint for a brand matters.


Sure, digital builds community.

But nothing, and I mean nothing, builds community like a meetup.

When normal returns, you need to run events.

You need to meet your community.

Start a club.

Do a conference.

Go for a run.

Or a ride.

Not everything has to be a business metric.

Saying hello doesn’t add up on a spreadsheet.


Never mind the rise of digital-first brands, the human first brands will win the day.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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The timing will never be right. Guaranteed

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Dear Monday,