Every touchpoint for a brand matters.
Sure, digital builds community.
But nothing, and I mean nothing, builds community like a meetup.
When normal returns, you need to run events.
You need to meet your community.
Start a club.
Do a conference.
Go for a run.
Or a ride.
Not everything has to be a business metric.
Saying hello doesn’t add up on a spreadsheet.
Never mind the rise of digital-first brands, the human first brands will win the day.