Every touchpoint for a brand matters.

Everyone.

Sure, digital builds community.

But nothing, and I mean nothing, builds community like a meetup.

When normal returns, you need to run events.

You need to meet your community.

Start a club.

Do a conference.

Go for a run.

Or a ride.

Not everything has to be a business metric.

Saying hello doesn’t add up on a spreadsheet.

Hmmm.

Never mind the rise of digital-first brands, the human first brands will win the day.