Introduction
Scrapbooks train your brain to spot ideas

Scrapbooks train your brain to spot ideas


1. They train you to be on the lookout for good ideas.

2. They help you to define what you think is good and why.

3. They require discipline to cut articles out and to scrapbook them away.

4. They are like life, the more you put in, the more you will get out.

5. They are your continual investment in your career. Others may laugh at your ‘Rain-Man’ like ways but just smile your way through it.

6. They provide a record of your changing tastes and interests.

7. Make it a rule that you will always tear one thing out from a magazine or newspaper. It’s a good rule.

8. They allow you to scrapbook seemingly unrelated items that over time come together to give you your best ideas.

9. They will pay you back one day. It may take years, but you will reap what you have sown.

10. They cannot be replaced. Don’t lend them to anyone. Ever. And keep them near a door, in case of a fire.


David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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