Introduction
The lies we tell our ideas

The lies we tell our ideas


It’s not the right time.

I won’t get this funded.

I don’t have enough experience.

Everyone is smarter than me.

The line that marks the starting line is invisible, but the barriers in front of us seem real enough.

But when we think about it, our thinking put them there.

If we change the narrative to ourselves, everything changes.

David Hieatt
Author

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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