The innovator's journey

The innovator's journey

“If you want to find a new way, you have to say goodbye to the old way before you have to.”

1. Fringe

2. Edge

3. Cool

4. Next Big Thing

5. Mainstream

6. Cliché

7. Icon

8. Archetype

9. Oblivion

10. Retro

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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Fun is. Fun is not