Dear fellow polluter

Dear fellow polluter

We are all part of the problem.

Therefore, we are all part of the solution.

Use your company to find lower impact ways of doing business.

Once you do that, go and find even lower impact ways.

Take your soul to work.

Take your principles to work.

And put them to work.

My youngest daughter said to me that she didn’t know how any brand would start now unless it had sustainability at its heart.

How cool you are will matter less than how big your footprint is.

The zeitgeist changes slowly, then suddenly.

Businesses of the future will be judged on a different P/E ratio.

Pro Earth?

Or not.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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