We are all part of the problem.
Therefore, we are all part of the solution.
Use your company to find lower impact ways of doing business.
Once you do that, go and find even lower impact ways.
Take your soul to work.
Take your principles to work.
And put them to work.
My youngest daughter said to me that she didn’t know how any brand would start now unless it had sustainability at its heart.
How cool you are will matter less than how big your footprint is.
The zeitgeist changes slowly, then suddenly.
Businesses of the future will be judged on a different P/E ratio.