The beauty of the grind.

The beauty of the grind.

I can’t tell you how many times I say this to myself quietly in a day:

‘Constant Gentle Pressure.’

I want us to be so amazing.

But amazing is like the circle tube line- there are many stops to our stop.

It is small win after small win.

And occasionally, a big win.

I was in the sea early evening, and wave after wave kept hitting me.

I admired its sheer relentless nature.

That is how building a brand is.

Passion is a sprint.

But purpose keeps us playing the long game.

When you fall in love with the small wins, you end up winning big.

Do the work.

Keep doing it.

There is no shortcut.

Note: Danny Meyer book: Setting the table. That’s where I got this business-changing mantra from. Kudos to him.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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