Will this be bigger than Instagram?

Will this be bigger than Instagram?

I asked my eldest daughter this question because of what I saw happen at dinner.

At the start of a friend’s celebratory dinner of 20 people, 8 were on BeReal.

By the time the deserts had arrived, all 20 were on it.

(In short, the kids persuaded the adults.)

I had not seen anything like that since the early days of Instagram.

So, why is BeReal interesting?

  1. You can’t be perfect.
  2. You don’t get to choose when to post.

Anyways, back to the question.

Her answer surprised me.

She said NO WAY.

I asked why she thought that.

She said we want to keep the companies out - ‘We want our space.’

Who can blame them?

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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