I read this simple note to myself.
What is the outcome I want?
How do I want them to feel?
"Don't bend; don't water it down; don't try to make it logical; don't edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly."
― Franz Kafka
Stick to my framework.
>This must conclude in a shift in thinking.
"The best stories don't come from "good vs. bad" but "good vs. good."
― Leo Tolstoy
Write to the heart, not to the brain.
Information is logical.
It is often helpful.
But it will NOT trigger the transformation in someone’s brain that will spark a paradigm shift in thinking.
The way to spark this reaction is through the power of emotion.
Emotion speaks to the heart.
"Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten."
― Neil Gaiman, Coraline
Not rocket science.