Ideas give me hope.

Ideas give me hope.

I know we have made a fine mess of things on our ONLY planet.

And yet, I am irresponsibly optimistic.

I believe in our own ingenuity.

As long as we keep that, I have HOPE.

We dug this hole.

I hope we can count on the same gumption to dig ourselves out of it.

Hope is something we have to cling on to.

Like chewing gum to a pavement.


(It topped up my hope jar.)

Someone has had the idea to invent a solar panel that follows the sun.

It changes positions throughout the day, so they are always collecting energy.

Because it does this, it yields 25% more energy.

And the cost of the energy is 17% less.

It got me thinking, why on earth would you do a solar panel that didn’t track the sun throughout the day?


Except, currently, all solar panels are fixed.

The blinking obvious doesn’t always launch first.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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