The Peloton growth method.

The Peloton growth method.

I got this idea from my workout.

I thought it was a good metaphor for what we are all trying to do.

Here goes:

To grow, we need to remove all the things in our way - RESISTANCE.

To grow, we need to increase our capabilities, so we cope with the growth - CADENCE.


Hire well.

Train well.

Know why.

Build a culture of trust.

Make time for fun.


Can we make it easier?

Can we make it more desirable?

Can we make it more unique?

Can we serve our community better?

Can we get more people to know we are here?

Most important of all, let’s enjoy the ride.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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