Three Wins.

Three Wins.

Rethink time, money and mojo in three minutes or less.

Welcome to week thirty-five of Wins in this format, where I walk you through my process of launching an online course in 2024.

Even if you are not launching an online course, this will help you think about whatever you will launch.

This week, I have a new sponsor - Lemsip.

After Do Wales, which was quite possibly the best one ever, my body pressed pause. And I had a rest.

Hence, this going out later than planned.

  1. Time. 🕰️

While sipping my Lemsip, I have been listening to the Audible book version of 'A Swim in a Pond in the Rain.'

I like to read something and listen to something soon afterwards. A double hit of retention.

So much gold here.

One example:

This principle is from the famous screenwriter William Goldman.

He calls it the law of: "Enter late, exit early."

This principle means that when writing a scene or a story, you should start the scene as late as possible, just before the action or the crucial moment begins, and end it as early as possible, just after the main event or action concludes. This keeps the narrative tight, maintains the audience's interest, and avoids unnecessary exposition or resolution.

In short, get to the point fast.

Attention on the internet is paid with a currency called time.

A win.

A Swim in a Pond in the Rain
Check out this great listen on Bloomsbury presents A Swim in a Pond in the Rain by George Saunders, read by George Saunders, Phylicia Rashad, Nick Offerman, Glenn Close, Keith David, Rainn Wilson, BD Wong and Renée Elise Goldsberry. From the Man Booker Prize-winning, New York T…

Worth your time. Stick with it.

  1. Money. 💰

Dopamine wants you to play the short game.

It wants you to chase the shortcut. The quick win. The new shiny trinket.

The irony is this:

  • Every you want is on the other side of patience.
  • Of getting great at your craft.
  • Not optimising for speed.

Building this course has taught me good things take time. If I want this to be my best work, it can't be done quick.

A win.

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas Edison.

  1. Mojo. 🙏

In the auction at Do Wales this week, within an hour we had raised £16,642.

As everyone walked out of the barn, one person went up to the team and said they would round it up to £20K.

How wow is that?

The brain science all leads to one beautiful truth: The more we help others the happier we are.

If I bring this back to the course I am building, I want small teams of 9 people who come to learn a skill, but all try to help each other complete it.

They will get as much from helping each other as the new knowledge.

I am not saying it will be easy, but I am saying it will be worth it.

A win.

New word: Humbitious: Humble mixed with ambitious.

As always, I hope this was useful in some way.

Talk next weekend.

Have a good rest of the week.


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David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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