Three Wins.

Three Wins.

Three-minute read. Or less.

Welcome to week nineteen of Three Wins, where I walk you through my process of launching an online course in 2024.

Even if you are not launching an online course, this will help you think about whatever you will launch. 

This week, I had to focus on the funding raise for Hiut. So, the course had to take a back seat.

But I moved it forward in my head with a couple of key observations.

  1. I am the kindling, not the fire.

This week, we had a Zoom with the Do community. It wasn’t planned. But I sensed it would be good to gather. I thought it would be good to talk about what everyone didn’t want to talk about. For this one, we talked about money.

Then I asked a few questions. And, the community did the rest. Great questions, stories and insights. I was the kindling. I just had to get it started and  let the fire take hold.

The power of the community is how much they want to help each other. Therefore, you have to bring people together. Provide a space for people to talk and share their ideas and thoughts. 

The key thing I have done is to bring together the likeminded, but I always thought if I gathered them together, I had to provide more insights and value. But the biggest value I can give to the community is silence. Let them speak.

I am going to gather the Micro Blog Course community on zoom and just listen a lot.

A win.

  1. Learning from doing it.

This morning, I wrote for an hour about one aspect of your LinkedIn profile: Your ‘About Summary.’

I learned about what makes a great ‘About Summary’ on LinkedIn. I researched what the top writers do. And then I rewrote mine. 

In the book and on the course, I will show my old ‘About Summary’ next to the new one.

I will explain why I changed it.

 - Make it less stuffy.

 - Make it sound like me.

 - Plus, talk about the Micro Blog course.

I want to make it as practical as I can. So I need to have done every bit so I know my stuff. All these little pieces of learning add up. 

Another step forward today.

A win.

  1. I aim to sell 3,000 online courses within a 12 month.

I went for a 30-minute run today and was listening to Tim Ferriss and Noah Kagen chat on his podcast.

Tim mentioned an old quote of his:

“Life punishes the vague wish and rewards the specific ask. After all, conscious thinking is largely asking and answering questions in your own head.”

It took my mind off running for a while.

Then I asked myself how good would the course have to be to sell that number.

I like the mindset of not just setting a goal but also the standard you have to be at to reach it.

A win.

(Go see Tim’s Do Lectures talk from 2008.)

As always, I hope this was useful in some way.

Talk next weekend.

Have a good week.


David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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