The rise of the digital-first brand

The rise of the digital-first brand

‘Work from Home’ becomes ‘Launch from Home.’

Hobbies become Side Projects.

Side Projects become Small Businesses.

Followers become communities.

Passion becomes leadership.

Weirdness becomes voice.

Purpose becomes loyalty.

Hard to scale becomes Shopify.

The acorn becomes a tree.

A tree becomes a forest.

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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