Interesting Things Happen When You Do Interesting Things.
It’s an equation, an unwritten law, and a universal truth all rolled into one.
The more interesting things you put out there, the more interesting things come back to you. There is no doubt, that you can’t outspend your rivals. You can’t out resource them. You can’t work any longer hours than you currently are. But you can be more interesting than them.
You don’t have to have a meeting to agree on what pantone colour the coffee cups should be, or whether you can use humour on Twitter. Like, how funny is too funny? You are free of all that.
If you think about it all the things that you don’t have are made all the more magical by the things you do have. Like being fast, like being brave, like listening to your instinct.
Once you realise you have all the tools you need to grow your business to hand already, interesting things begin to happen.
How To Build A Great Brand With Very Little Money. London. Feb 19th.