Success can train you to play it safe

Success can train you to play it safe

‘If we play to not lose, we will generally lose.’ Duke Stump.

Your formula is a trap.

It works.


Until it doesn’t.

Then it’s too late.

Plan B needs rapid prototyping while you still have a Plan A.

Kaizen needs a double espresso.

Braveness needs to be done before its required.


“If you want to find a new way, you have to be willing to say goodbye to the old way before you have to.”

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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