Fake goal? Real goal?

Fake goal? Real goal?

Yesterday I spent 5 hours in A+E waiting to see if my best mate was ok.

I hadn’t slept for 24 hours.

I had eaten some raw carrot, radish and celery.

The glass window in the waiting room had no blinds.

The sunlight hit my face relentlessly.

Then I got my once a year migraine.

Flashing lights- la la la.

But I said to myself, I just couldn’t have a migraine right now.

So I went and sat in my car for 5 minutes.

Did some Wim Hoff breathing, and it went.

And I went back and sat in the waiting room.

The whole day had got me thinking about what was important and what wasn’t:

Seem like real goals until you get them

Bigger house


Faster car

More followers than…

Earning more than….

Being C.E.O.

Real goals

In control of your time





Work that gives you meaning

David Hieatt

David Hieatt

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi + Saatchi at 21. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures. Started Hiut Denim Co.

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