23 ways to increase failure
1, Samey idea.
2, Have no story. Or tell it poorly.
3, Have nothing you want to change.
4, Do it on your own.
5, Have co-founders with the same skill sets.
6, Tiny market.
7, No vision.
8, Choose cool over useful.
9, No focus.
10, Too stubborn.
11, Not stubborn enough.
12, Raise too little money.
13, Spend too much.
14, Too early/Too late.
15, Hire a**holes.
16, Don’t build a team.
17, Don’t answer a need.
18, Fight each other.
19, Believe your own hype.
20, Stop innovating.
21, Don’t do the work.
22, Quit.
23, Never start.
How To Build A Great Brand With Very Little Money. London. Feb 19th.